Google is showing us the way…..
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Google is showing us the way…..

Let me set the expectations right. This post may not be revealing with respect to facts but I wanted to scribble about what I make of them.

As I labored and obsessed to add new and cool stuff on my website (with a very limited knowledge of HTML/XML) I ran into Google voice. And I then like you backtrack a cable to see what is it connected to, I ended up in the Pandora box of Google. This is how it looked:Google Apps

Hmm…exhaustive line up! But the interesting take away here is the potential change in the distribution channel for technologies. I have deliberately held back labeling them as “software technologies”. Today virtually any non-software technology can be “software-ised”. Advanced software codification and integration of various technologies enable a convergence where one can outsmart one’s imagination with the plethora of possibilities in real-time. Google Voice is one such example and I feel AT&T+iPhone will vouch for this! This is really a harbinger of the smarter planet wave and Google is showing us how the web can be more powerful than what it is today!

The internet plays a wonderful leveler of the playing field. It is banal to quote that nothing will remain the same as we know about computers and software. But it is interesting to think that nothing will remain same about any non-computing technology, once it is touched by the golden glove of softwarisation. It is not just the power of the web. It is also the imagination of the numerous technologists who will smite the non IT technologies with the anvil of software code and make them available on the web world. The web will simply bypass the need of vendors for distribution of such novel technologies. And with the web cruising its way into the mobile space and the reckoning ideological shift towards cloud computing, technology giants who attribute their success to their vendor relationships, will have to do some serious introspection. As for the technology entrepreneurs, the emergence of cloud computing and the evolution of web technology frameworks are excellent enablers to build a value chain and strong business model around their products. As long as you have the imagination and the technical skills to port the imagination to the web, you can steal the thunder from the mighty giants: the old horses will have to make way for the dark horses!

So think about it: What chores from or aspects of the real world would you want to replicate or control via the web world?

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